Amazon’s shares were the worst performers among the “Magnificent Seven” in 2025, despite having no negative factors behind them. The market perceived the company as less active in the field of artificial intelligence, which led to waning interest. However, analysts are confident that Amazon will see a revival in 2026.

The company continues to demonstrate excellent financial results, with quarterly sales up 13%, and the AWS segment grew by 20%. In 2026, Amazon expects further strengthening of its position in the cloud market.

Moreover, Amazon is heavily investing in artificial intelligence, developing its own chips and strengthening its position in this sector. The Rainier project and other initiatives provide a solid foundation for the company’s growth.

Analysts set a high target price for Amazon shares, with an average target of $295.05. This implies a 26.6% increase from current levels, confirming the company’s long-term prospects.