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eBay shares under pressure due to weak user dynamics

15.09.2025

Shares of eBay Inc., one of the world’s largest online marketplaces, came under pressure amid stagnant active buyer numbers and declining user engagement. Despite its status as a pioneer in online auctions, the platform has failed to grow its customer base over the past two years, facing intensified competition from other players.

eBay shares are trading at $90.80, corresponding to a 12.7x EV/EBITDA valuation. At the same time, business profitability fell by 4.3 percentage points as costs grew faster than revenues.

The company’s market capitalization stands at $41.5 billion, but analysts note that weak user metrics and rising expenses make eBay’s outlook less stable. Investors are advised to approach the company’s stock with caution.