BNB surged more than 10% over the weekend to reach a new record level of $1,079, according to CoinGecko data. Its year-to-date performance has more than doubled that of Bitcoin and Solana, which have each gained 22%.

According to MEXC chief analyst Shawn Young, the rally was fueled by “renewed institutional demand” and “improved sentiment around Binance’s regulatory outlook.” The exchange has strengthened compliance measures, settled several key cases, and aligned more closely with global standards, reducing risks for major investors.

In September, Binance also partnered with Franklin Templeton, an asset manager with $1.6 trillion under management. The collaboration will launch a range of crypto products for different investor categories, further boosting interest in the token.

Publicly traded companies, including CEA Industries, have also started accumulating BNB in the second half of the year, investing hundreds of millions of dollars. Analysts highlight Binance’s strong market position with a 40% share in spot trading as another factor supporting the token’s price.

However, experts warn of a possible correction. “It’s only a matter of time before a pullback,” said Sean Dawson of Derive. Young also expects a short-term decline below $1,000. Nevertheless, both analysts remain bullish, citing strong institutional demand and positive sentiment across the crypto market.