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Apple shares rise as Tim Cook pledges to boost investment in China

15.10.2025

Apple CEO Tim Cook announced plans to expand investment and cooperation with China during a meeting with the country’s Industry Minister, Li Lecheng, in Beijing. The statement comes as the company seeks to reduce the impact of U.S. tariffs and strengthen its position in key manufacturing markets, including China and India.

Chinese officials expressed hope that Apple will continue to play an active role in developing the local market and promised to create a favorable environment for foreign companies. Although the investment details were not disclosed, Apple previously announced plans to invest $600 billion in production infrastructure over the next four years.

During his visit, Cook toured the company’s flagship store in Shanghai, met with Chinese game developers, and the designer of the popular Labubu dolls. Additionally, Apple confirmed that pre-orders for the iPhone Air will open in China after eSIM functionality received approval.

The company’s latest moves highlight Apple’s long-term strategy to strengthen its presence in China, which remains a crucial market and production base for the global tech giant.