Apple shares rose at the open following an improved forecast for iPhone demand ahead of the holiday season. The company noted a recovery in consumer activity and stronger order dynamics, which supported an upward move in the stock after a previous period of decline.

The main driver of optimism was stronger sales in the US and Europe, while the Chinese market remains more mixed. Additional resilience comes from Apple’s services and subscription business, which continues to grow steadily and improve overall margin performance.

Apple’s current market capitalization exceeds $4 trillion, keeping it among the largest public companies in the world. Investors view the upcoming quarter as a key indicator of demand and product lineup performance, especially given the latest model updates.

According to analysts, maintaining the current sales pace could support further stock appreciation. A more moderate Federal Reserve stance and improving conditions in the tech market may also increase institutional investor interest in the company’s shares.