Elon Musk’s social platform X has hired Benji Taylor, a product designer with over five years of experience in the crypto industry, as head of design. Previously, Taylor founded Los Feliz Engineering, a studio acquired by Aave Labs in 2023.

He then held senior roles at Aave Labs, including senior vice president of product and design, and later chief product officer until October 2025. Taylor later led design at Base, Coinbase’s Ethereum layer-2 blockchain network.

After joining X, Taylor stated that his main goal is to improve all aspects of the platform, which Musk welcomed. X product head Nikita Bier also praised the appointment, highlighting Taylor’s high-level design skills and potential.

Going forward, Taylor plans to build a “dream” design team for X and xAI and is actively hiring. Earlier, the company also launched a new tool, Starterpacks, to help users discover interesting accounts, including crypto-themed collections.