Under Armour shares jumped 27.2% following quarterly results that, despite showing an 11% revenue decline, exceeded profit forecasts thanks to cost savings and fewer discounts. This marked the company’s second-largest gain since its IPO in 2005.

Quarterly revenue reached $1.4 billion, with earnings per share at $0.39, significantly above the forecast of $0.20. CEO Kevin Plank, who returned in April, highlighted improved execution and a strategy to restore the brand.

Under Armour raised its 2025 forecast, expecting adjusted earnings per share between $0.24 and $0.27. Citi analyst Paul Lejuez believes the company can continue to grow margins despite weak demand in North America.

In 2024, key executives joined the company, including Yassine Saidi and Eric Liedtke, to strengthen product and brand strategy.