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Moltiply sues Google for €2.97 billion over market dominance

09.05.2025

Italy’s Moltiply Group has filed a lawsuit against Alphabet, the parent company of Google, seeking €2.97 billion in damages for abuse of market dominance — in line with a previous ruling by the EU Court of Justice.

The company, which operates the popular Italian price comparison website Trovaprezzi.it, claims that from 2010 to 2017 Google’s practices hindered the growth of its subsidiary 7Pixel, while unfairly favoring its own Google Shopping service.

The lawsuit was filed in a Milan court, according to the Italian newspaper *Corriere della Sera*. A spokesperson for Google in Italy declined to comment.

Google had already been fined €2.42 billion by the European Commission in 2017 for prioritizing its own price comparison service over smaller European competitors. In September, the company lost its final appeal in that case.