“Dogecoin brought more people to Bitcoin than Bitcoin maximalists’ explanations,” said Gokhshtein Media founder David Gokhshtein on the Deribit Crypto Options Unplugged podcast. In his opinion, memes and community-driven projects have played a key role in attracting new users, but Bitcoin’s real growth will come from institutional adoption.

As Gokhshtein noted, “We do a terrible job of explaining Bitcoin to new users. We dive straight into the code, but regular people don’t care about that. They just want to click, buy, and hold.” He emphasized that Dogecoin became a starting point in crypto for many and brought more people to Bitcoin than traditional Bitcoin advocates.

“This cycle won’t be like the previous ones,” Gokhshtein believes. He points to capital flows through ETFs and stresses that major corporations have yet to enter the market. “Apple is sitting on $300 billion in cash and hasn’t bought a single Bitcoin.” David Brickell, Head of International Distribution at FRNT, agrees: “Big players want to enter, but they need to understand the regulatory framework first.”

“How can I bet against BlackRock, Fidelity, and Vanguard?” Gokhshtein asks. “Every time they give an interview, they talk about Bitcoin at a million.” He compared Bitcoin to gold, noting, “When the gold ETF was launched, its growth lasted 10-12 years. Why can’t Bitcoin follow the same path?”