Netflix (NFLX) shares jumped 14% in pre-market trading on Wednesday following a quarterly report that exceeded analyst expectations. In the fourth quarter, the company attracted a record 18.9 million subscribers, the highest figure in its history.

Netflix’s revenue for the fourth quarter reached $10.25 billion, a 16% increase compared to the same period last year. Operating profit for 2024 reached 27%. The company also announced a $15 billion stock buyback and raised its 2025 revenue forecast to $43.5–44.5 billion.

The company announced price increases for its subscription plans in the US, Canada, Portugal, and Argentina. The ad-supported plan rose to $7.99, the standard ad-free plan increased to $17.99, and the premium plan went up to $24.99.

Popular live events such as the boxing match “Jake Paul vs. Mike Tyson” and NFL games, as well as the return of the series “Squid Game,” attracted a significant number of new subscribers.

Netflix plans to continue focusing on a strategy of “unique events” rather than acquiring rights to regular sports seasons. Despite strong competition, the company remains confident in its product and global strategy.